Kidz Klub
Kidz Klub is a playful children’s ministry brand created to make church feel exciting, welcoming, and full of belonging. The identity combines chunky retro-inspired typography, joyful colors, and hand-drawn graphic elements to connect with kids while still feeling intentional and trustworthy to parents. Every piece of the brand—from classroom signage to volunteer apparel—was designed around one simple message: big faith starts here.
Challenges Identified
The children’s ministry needed an identity that felt fun and exciting for kids without feeling too juvenile or chaotic.
The brand had to appeal to both children and parents, balancing playfulness with a sense of trust and intentionality.
The visual system needed to work across multiple touchpoints, from volunteer apparel and signage to classroom and digital graphics.
Every element needed to feel connected so Kidz Klub would become a recognizable ministry within Gathering Church, rather than a collection of unrelated graphics.
Design Approach
Playful Typography – Chunky, retro-inspired letterforms give Kidz Klub a bold personality that immediately feels energetic and kid-focused.
Bright Color Palette – Orange, pink, yellow, green, and blue create a cheerful visual system while the warm cream background keeps everything balanced.
Simple Graphic Language – Hand-drawn loops, stars, organic shapes, and repeating patterns add personality without overwhelming the identity.
Flexible Logo System – Primary, secondary, and icon-based logo variations allow the brand to adapt easily across shirts, signage, social media, and smaller applications.
Kid-Friendly, Parent-Approved – The overall direction was intentionally playful while still feeling polished and cohesive enough to build trust with families.
Deliverables
Brand Identity – Primary Kidz Klub logo featuring the full-color stacked wordmark.
Secondary Logos – Simplified badge and icon variations for smaller applications.
Color Palette – A bright, approachable palette designed to feel youthful and energetic.
Custom Patterns – A collection of playful repeating graphics to expand the visual identity beyond the logo.
Volunteer T-Shirts – Branded apparel that helps volunteers feel recognizable and connected to the ministry.
Brand Guidelines – A cohesive system outlining how the logos, colors, patterns, and typography work together.